OPPO India has revealed the launch of its e-store on May 7th, as COVID-19 cases continue to rise. This online platform will allow customers and tech enthusiasts to easily shop for their favourite products with just a click. According to OPPO e Store will serve as a one-stop destination for all its offerings, featuring exciting deals. With 60,000 sales points and 180 retail outlets across India, OPPO has established a strong network of retailers and distributors throughout the country.
As per Counterpoint’s latest research report, OPPO became the top smartphone brand in China in January 2021. Earlier this week, OPPO introduced the A54 and A74 smartphones in India, priced at ₹13,490 and ₹17,990, respectively. Additionally, the company is expected to release its first foldable smartphone in the second quarter of 2021. Unlike the OPPO X 2021 concept phone with a rollable display, this device will feature a more conventional folding design.
Regarding the e-store launch, OPPO India CMO Damyant Singh Khanoria said, “The introduction of the OPPO e Store marks a significant step in expanding our omnichannel retail strategy. We are committed to strengthening both our online and offline presence equally. This platform will enable users to access cutting-edge technology from the safety and comfort of their homes during these challenging times.”
