In July 2019, Google announced shutting down its Google Adsense App on both iOS and Android. Google announced it would be changing the mobile experience of Google Adsense for publishers by discontinuing the stand-alone mobile apps on iOS and Android. The company acknowledged that more than one-third of users were using mobile apps to check on their advertising revenue. However, Google also believed moving the ads reporting tool to a web experience would allow them to provide a better and unified experience on both platforms.
Is Google AdSense App Discontinued?
Google confirmed this to 9to5Google and said, “The AdSense mobile app is no longer available to download from the Google Play Store and the Apple App Store. As an existing app user, you can still use it for now, but the Adsense app experience will stop working in a few months.”
Google AdSense App Not Working:
Opening the Google Adsense App shows a yellow spinner that eventually switches to “No data” and the AdSense logo, which was never updated to the new style that makes use of pill-shaped lines and a splash of green to compliment yellow and blue. More importantly, you get an “Error occurred, try again later” toast message. No troubleshooting step, including clearing cache/storage, resolves this problem of empty stats throughout.
Google AdSense works just fine on the web and is much more modern, but you lack home screen widgets and a convenient icon. There’s, unfortunately, no Progressive Web App with the standard “Add to Home screen” option in Chrome creating a regular shortcut that keeps the regular browser UI intact.
Why did Google remove the AdSense app?
Google’s decision to remove the AdSense app, while met with mixed reactions, was a strategic move to reallocate resources, improve user experience, and future-proof its services. As technology continues to advance, the ability to make tough decisions and prioritize long-term sustainability becomes paramount.
While the Google AdSense app may no longer be a part of the digital advertising landscape, the lessons learned from its journey remain invaluable. The digital advertising community can now look forward to a more robust and responsive web version of AdSense, ensuring that webmasters and publishers continue to thrive in the dynamic world of online advertising.
How to Access Google AdSense Mobile Interface:
From now on, Google Adsense publishers on mobile devices go to the same base URL Google.com/adsense/ as they would on the desktop to access information about their Google AdSense account and earnings.
The main Google AdSense dashboard page now serves a mobile version using the same card format reports users know from the desktop. While the mobile page technically provides access to other areas in Google AdSense, such as setting up ad units or more detailed reporting, only the dashboard is optimized for mobile right now.
