Kia New Logo in India and Brand Slogan Relaunched

Kia India New Logo Resembles a handwritten signature and replaces the old roundel.

April 28, 2021

Kia Motors India has now been renamed as Kia India. The company has also announced the launch of its new logo and brand slogan – ‘Movement that inspires’. The Kia New Logo in India resembles a handwritten signature and replaces the old roundel. India is the first country after South Korea where the brand relaunch has taken place. The Seltos and Sonet will be the first products to get the Kia new logo in India Both cars will get new features and will be launched in the first week of May 2021.

Kia New Logo in India:

The new logo of Kia is a symbol of the new brand slogan and values it promises to offer customers through future products, services, and the experiences these enable. Kia seals its brand promise by developing a new logo to resemble a handwritten signature. The rhythmical, unbroken line of the logo conveys Kia’s commitment to bringing moments of inspiration, while its symmetry demonstrates confidence. The rising gestures of the logo embody Kia’s rising ambitions for the brand, and, more importantly, what it offers to the customers.

Why did Kia change the logo?

Kia changed its logo to reflect its commitment to innovate and position itself as a leader in the automotive industry The new logo was intended to reflect Kia’s new brand goals and the values it promises to deliver to customers through future products and on the works. The new branding was also part of Kia’s long-term business strategy, which included taking the leading position in the global car market, popularizing electric vehicles and expanding touring vehicles

Kia New Brand Slogan – ‘Movement that inspires’

“Inspiring Movement” is Kia’s new brand that aims to inspire consumers through products, services and experiences with the brand Kia’s new brand slogan emphasizes that movement is at the origin of human development. It allows people to see new places, meet new people and have new experiences. This connectivity is at the core of Kia’s new brand, to enhance people through new in-car spaces, exciting new features and meaningful and accessible services, while creating activities that inspire and engage customers on the free, more popular.

Kia has emerged as the fourth best-selling car and the fastest automaker in the country with 250,000 units sold. According to the company, 60% of its sales are high-end Celtos, Carnivals and Sonnets. Kia plans to expand its dealer network to 360 touch points covering 218 cities including tier-3 and tier-4 cities by the end of this year.